Matcha café
Tomo
Authentic Japanese taste.
Client
Tomo
Year
2026
Scope
Creative direction
Full brand identity
Packaging and collateral
Palette
Challenge
Create a distinctive visual identity for a modern matcha café that celebrates matcha culture while feeling fresh, contemporary, and approachable to a new generation of matcha drinkers.
Approach & Strategy
Built a bold visual language around rich matcha greens, natural textures, and strong typographic compositions. We used photography, graphic layouts, and playful applications to create a recognizable café experience across all touchpoints.
Outcome
Developed a cohesive brand system spanning storefronts, menus, packaging, social media, promotional campaigns, and in-store communication. The result is a bold, contemporary identity that makes matcha the hero while giving TOMO a distinctive presence both in the café and across digital channels.
